“Sustainability is not a trend, but an urgent necessity. The basic idea of sustainability should characterize every business decision: from the first ideas for the construction and the selection of the installed technology to the cooperation with partners and the development and introduction of new innovative ideas,” comments Menno Kortekaas, CTO of Circle B. “As industry leaders with a history of proven innovation, Circle B, ITRenew and maincubes together represent a source of extensive market insight, ecosystem expertise and familiarity with customer challenges and business imperatives. This makes us an ideal team to take on this mission.” Circle B, ITRenew and maincubes all bring a history of commitment to facilitating OCP adoption and innovation across the data center environment. In fact, Circle B (a solution provider to OCP) is an operator of the OCP Experience Center, which is located in the maincubes AMS01 data center in Amsterdam. This OCP Experience Center helps CIOs, CTOs, IT managers and data center managers garner a more comprehensive understanding of the impact of OCP designs on their facilities, allowing for testing of OCP-based solutions relevant to specific IT environments. At the same time, ITRenew, a Platinum OCP member, is a company that transforms technology from the world’s leading hyperscalers into rack-scale compute and storage systems that make the financial and sustainability advantages of open hardware accessible to all. “As concerns over the data center’s impact on global climate change become more acute, it becomes increasingly clear that the future of IT will center on sustainability and responsible digitization as a core pillar. The truth is that there is a better way to satisfy global data demands while minimizing the negative impacts that we currently see. Now, we’re building that sustainable future with the launch of this collaboration,” states Oliver Menzel, CEO of maincubes. “As a result, the market will benefit from greater availability and accessibility to open solutions, along with accelerated times to market with integrated, ready-to-deploy and optimized solutions, all with the sustainability both our customers and the planet deserve.” “Given the current global climate, it’s more important than ever that businesses adopt sustainable, circular models. Doing so confidently, without compromising quality or performance, and at the best economics requires a new approach,” notes Ali Fenn, President of ITRenew. “We’re not just talking about the issues of carbon reduction and responsibly meeting data center demand with this partnership, we‘re taking action and delivering real solutions. Together with Circle B and maincubes, we have the opportunity and the imperative to make advanced solutions broadly available.”